This project showcased the development of a brand identity from start to finish. I began by choosing a topic I am passionate about, travel, and then selected a travel company to brand and develop, TravelBound. My goal was to create a brand that provided potential travelers with a relaxing and exciting experience. The project includes the following brand elements: a mark, logotype, type and icons, color palette, digital applications, stationery, vehicles, spatial application, packaging and product application.
The mark of the logo showcases an airplane, a significant identifier of travel today, in a globe-like shape showcasing the company's ability to help people travel globally.
The color palette for TravelBound is a mixture of natural earth tones that encourage users to feel calm and inspired to travel.
The mark of the logo showcases an airplane, a significant identifier of travel today in a globe-like shape, showcasing the company's ability to help people travel globally.