This project showcased the development of a brand identity from start to finish. I began by choosing a topic I am passionate about, travel, and then selected a travel company to brand and develop, TravelBound. My goal was to create a brand that provided potential travelers with a relaxing and exciting experience. The project includes the following brand elements: a mark, logotype, type and icons, color palette, digital applications, stationery, vehicles, spatial application, packaging and product application.
![](https://cdn.myportfolio.com/e6676d6138b19a9aeaf89c97cfab05b3/598de799-045f-424e-adab-659b1280cc25_rw_1920.jpg?h=ac239fbba5b970880217a2066b274655)
![](https://cdn.myportfolio.com/e6676d6138b19a9aeaf89c97cfab05b3/d408b3b7-0965-40ca-b247-a3fded0f5848_rw_1920.jpg?h=b46c5c9b6247d4356a9555e1e3dc6ea9)
![](https://cdn.myportfolio.com/e6676d6138b19a9aeaf89c97cfab05b3/6e573e9c-d54e-4536-ba85-aa9945ffbaae_rw_1920.jpg?h=526928b9381ebc3bd7957e0697d10654)
![](https://cdn.myportfolio.com/e6676d6138b19a9aeaf89c97cfab05b3/8a41f88e-caca-42e7-be06-e8e60b001095_rw_3840.jpg?h=ea3dbba6b342415ce55d4dfa09fec216)
LOGO DEVELOPMENT
The mark of the logo showcases an airplane, a significant identifier of travel today, in a globe-like shape showcasing the company's ability to help people travel globally.
COLOR PALETTE
The color palette for TravelBound is a mixture of natural earth tones that encourage users to feel calm and inspired to travel.
![](https://cdn.myportfolio.com/e6676d6138b19a9aeaf89c97cfab05b3/86069f84-ac18-4bac-b208-46c9ce633ca9_rw_3840.jpg?h=659fdbaf0f16009543664b2992c10f1a)
![](https://cdn.myportfolio.com/e6676d6138b19a9aeaf89c97cfab05b3/a606b746-e7eb-41b4-840d-bdbb8d1a7e7c_rw_3840.jpg?h=e248b4390869680d822c08360fbc6ad6)
ICONOGRAPHY
The mark of the logo showcases an airplane, a significant identifier of travel today in a globe-like shape, showcasing the company's ability to help people travel globally.
STATIONERY
![](https://cdn.myportfolio.com/e6676d6138b19a9aeaf89c97cfab05b3/51f6bef0-6fff-4c63-8586-c2eb6e61e0dc_rw_3840.jpg?h=7754cfce4b6b0ad096c68d5e6a85dff4)
TRAVELBOUND BROCHURE
LOGO ANIMATION