This project showcased the development of a brand identity from start to finish. I began by choosing a topic I am passionate about, travel, and then selected a travel company to brand and develop, TravelBound. My goal was to create a brand that provided potential travelers with a relaxing and exciting experience. The project includes the following brand elements: a mark, logotype, type and icons, color palette, digital applications, stationery, vehicles, spatial application, packaging and product application. 
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