This project was centered around redesigning the packaging for an existing product. I decided to choose the classic Hershey's bar, but to put a spin on it by imagining a new product. I created the "Hershey's Better Bar" to appeal to the more health conscious consumer. We were asked to design the packaging for a single product, a family of products, a multi-pack, a point of purchase, and an additional item of our choosing. 
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